MedTech Launch Guide
    Education Hub for Founders
    Education hub · US market · Updated weekly

    Learn how to launch a medical device in the US.

    The plain-English education hub for medtech innovators. Start with the seven-stage Founder Roadmap - IP, FDA pathway, clinical evidence, reimbursement, cybersecurity, business model, GTM - then dig into curated resources from FDA, CMS, NIH and CISA. A live Pulse of clearances, recalls and funding rounds runs alongside.

    § 00 - Start here

    The Founder Roadmap

    Seven workstreams every US-bound medical device company runs in parallel. Each stage is a self-contained lesson - what to build, what to ship, what to budget, what kills founders here.

    1. Stage 01

      IP Protection

      File before you publish, demo, or pitch a stranger

      Open lesson
    2. Stage 02

      Regulatory Pathway

      510(k), De Novo, or PMA - and the Pre-Sub that de-risks each

      Open lesson
    3. Stage 03

      Clinical Evidence

      IDE, IRB, ClinicalTrials.gov - generate the data FDA and CMS both want

      Open lesson
    4. Stage 04

      Reimbursement

      Coding, coverage, payment - the three legs every payer requires

      Open lesson
    5. Stage 05

      Cybersecurity

      FD&C Act §524B - premarket package + lifelong postmarket plan

      Open lesson
    6. Stage 06

      Business Model

      Capital equipment, consumables, SaaS, or service - pick on purpose

      Open lesson
    7. Stage 07

      Go-To-Market

      KOLs, IDN selling, GPO contracting, and the chasm in between

      Open lesson
    8. See the full roadmap with cost, duration, artifacts and pitfalls
    Resource library

    Curated reading by topic

    Five sections, each one a vetted shortlist. Primary-source FDA, CMS, NIH and CISA links - no SEO filler, no email walls.

    § 01 - US Market Entry

    US Market Entry

    The legal, corporate, and FDA-facing infrastructure a non-US manufacturer needs in place before a single unit ships into the United States.

    FDA Establishment Registration & Device Listing

    USA · Mandatory

    Annual registration of every facility that manufactures, repackages, relabels, or imports devices for the US market - plus device listing in FURLS. Required before US distribution.

    US Agent for Foreign Establishments

    USA · Foreign mfr

    Every foreign establishment must designate a US Agent - a US-resident individual or business - as FDA's communication channel. Pick one before you register.

    510(k), De Novo, or PMA - Pathway Selection

    USA · Pathway

    Choosing the wrong pathway is the most expensive mistake in US entry. Search the 510(k) database for predicates first; if none, plan for De Novo or PMA.

    FDA Pre-Submission (Q-Sub) Program

    USA · Free

    Free written FDA feedback in ~75 days on your proposed pathway, predicate, testing, and clinical strategy. Highest-leverage de-risk for any foreign manufacturer.

    Refuse to Accept (RTA) Checklist

    USA · Checklist

    FDA's administrative completeness checklist. Your 510(k) gets bounced in 15 days if any item is missing - read this before you submit, not after.

    Medical Device User Fee Amendments (MDUFA)

    USA · Fees

    Annual fee schedule for 510(k), De Novo, PMA, and registration. Small Business Determination can drop most fees by 50–75% - apply before your first submission.

    FDA Small Business Determination (SBD)

    USA · Free

    Free program - qualifies foreign manufacturers under $100M gross receipts for reduced FDA user fees. Approval letter is reusable across submissions for the fiscal year.

    Form FDA 2877 - Electronic Product Import

    USA · Import

    Required at import for radiation-emitting electronic devices (lasers, ultrasound, X-ray). Customs will hold your shipment without it.

    § 02 - FDA Regulation & Quality

    FDA Regulation & Quality

    The CDRH guidance documents, quality system regulation, and standards your US submission and inspections will be measured against.

    FDA CDRH - Devices Home

    USA · Regulator

    Center for Devices and Radiological Health. Start here, then read the actual guidance documents - not third-party summaries.

    FDA Product Classification Database

    USA · Database

    Find your three-letter product code, regulation number, and device class. Determines pathway, special controls, and applicable guidance.

    FDA 510(k) Premarket Notification Database

    USA · Database

    Search every cleared 510(k). Predicate identification, summary letters, and competitive intelligence in one free database.

    Quality Management System Regulation (QMSR) - 21 CFR 820

    USA · Regulation

    FDA's QMS regulation. Harmonized with ISO 13485:2016 effective 2 Feb 2026. Foreign sites are subject to FDA inspection under Part 820.

    ISO 13485:2016 - Medical Device QMS

    Standard

    International QMS standard. Conformance is now the path to QMSR conformance - invest in it before US entry, not after.

    ISO 14971 - Risk Management

    Standard

    Risk management for medical devices. Maps directly into your design history file and cybersecurity risk register.

    IEC 62304 - Medical Device Software Lifecycle

    Standard

    Software safety classification A/B/C and required activities per class. FDA recognizes the consensus standard with a Declaration of Conformity.

    FDA CDRH Learn (free courses)

    Free · Video

    Free FDA-produced video tutorials on every submission pathway. Watch before your Pre-Sub meeting.

    FDA Cybersecurity in Medical Devices (Feb 2026)

    USA · Premarket

    Mandatory cybersecurity content for premarket submissions of cyber devices under FD&C Act §524B. SBOM, threat model, postmarket plan.

    § 03 - US Clinical Evidence & Reimbursement

    US Clinical Evidence & Reimbursement

    How to generate the evidence FDA expects - and the CMS / CPT pathway that determines whether US clearance translates into a US business.

    FDA IDE - Investigational Device Exemption

    USA · Pathway

    Required to legally study a not-yet-cleared significant-risk device in US patients. Foreign data can support a 510(k) but rarely a PMA without US enrollment.

    FDA Acceptance of Foreign Clinical Data

    USA · Guidance

    What FDA will and won't accept from clinical studies run outside the US. Read this before you spend on a non-US trial expecting it to do double duty.

    ClinicalTrials.gov

    USA · Registry

    NIH registry of clinical studies. Required registration for most US device trials - and the cheapest competitive intelligence in the industry.

    WCG IRB / Advarra (commercial IRBs)

    USA · IRB

    The two largest US commercial IRBs. Faster than most academic IRBs for industry-sponsored device studies.

    CMS - Coverage Resources

    USA · Payer

    National Coverage Determinations, Local Coverage Determinations, and the TCET pathway for Breakthrough Devices. Your trial endpoints should map to these before you enroll.

    AMA CPT Code Application

    USA · Coding

    How to apply for a Category I or III CPT code. Plan 18–36 months ahead of US commercial launch - no code, no predictable reimbursement.

    AdvaMed - Reimbursement Resources

    USA · Trade body

    Trade-association policy briefs on coding, coverage, and payment. The plain-English layer over CMS rule-making.

    FDA Real-World Evidence Program

    USA · Guidance

    FDA's framework for using RWE in regulatory decisions. Increasingly accepted for label expansions and post-approval studies on cleared devices.

    § 04 - US Funding & Non-Dilutive Capital

    US Funding & Non-Dilutive Capital

    US investors, US accelerators, and the federal grant programs that will fund a foreign-founded company once you incorporate a US entity.

    MedTech Investor Directory

    Internal · Curated

    Curated US and US-active MedTech VCs, strategics, and family offices. Filter by stage, geography, and check size.

    NIH SBIR / STTR

    USA · Non-dilutive

    Up to $2M+ non-dilutive across Phase I/II for US small businesses. NIH is the largest SBIR funder for medical devices. Requires a US C-corp and >50% US ownership for some sub-programs.

    Delaware C-Corp Formation (Stripe Atlas / Clerky)

    USA · Incorporation

    Standard US holding-company structure for foreign founders raising US venture capital. Most US investors will not invest into a foreign parent.

    MedTech Innovator (Global)

    US-run · Equity-free

    World's largest non-dilutive accelerator for MedTech. 4-month curriculum, 750+ alumni, $7M+ awarded annually. Equity-free.

    Y Combinator (Healthcare)

    US · 7% equity

    $500K standard deal, US-incorporated. Strong network for non-US founders relocating to the Bay Area.

    Techstars Healthcare

    US · 6% · $120K

    Mayo Clinic, Cedars-Sinai, UnitedHealthcare programs. Strong US hospital channel access for pilot deployment.

    JLABS (J&J Innovation)

    US-heavy · Lab access

    No-strings lab residencies in 13 cities (10 US locations). Excellent landing pad for hardware founders relocating R&D into the US.

    BIRD Foundation (US-Israel)

    US-IL · Non-dilutive

    Up to $1.5M non-dilutive for US-Israeli MedTech joint projects. Underused channel for cross-border R&D entering the US market.

    § 05 - Templates, Tools & Calculators

    Templates, Tools & Calculators

    Worksheets and editorial deep-dives produced by MedTech Launch Guide for founders preparing a US submission. Free, no email-wall.

    Cybersecurity Budget Calculator

    Tool · Free

    Stage-and-device-aware estimate of your FDA §524B cybersecurity spend. Outputs a one-page worksheet PDF.

    Pitch Deck Teardown

    Editorial

    Slide-by-slide analysis of what US MedTech investors actually want on each page. Adapted from 100+ decks.

    Regulatory Pathway Selector

    Tool

    510(k) vs De Novo vs PMA decision tree, mapped to predicate strategy and US clinical evidence burden.

    MedTech Glossary

    Reference

    Plain-English definitions for the FDA, CMS, clinical, cybersecurity, and funding terminology a foreign founder will hit on day one.

    Founder Journey Map

    Editorial

    Stage-by-stage map of what to build, hire, certify, and raise from idea to US commercial launch.

    Why MedTech Startups Fail

    Editorial

    Failure-mode taxonomy with public post-mortems and the regulatory/commercial signals that preceded each.

    GTM Playbook (US hospital channel)

    Editorial

    IDN selling motion, GPO contracting, KOL recruitment, and the chasm between early adopter clinicians and procurement.

    Live MedTech Pulse

    Live data

    Live FDA clearances, recalls, CISA medical device advisories, ClinicalTrials.gov updates, and funding rounds. Updated daily.

    The Weekly Brief

    Tuesdays. 12 minutes. Every funding round, regulatory note and cyber alert that mattered.

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